How To Build A Professional And Successful Content Based Website

Want to build your own Website?

This site will show you not only how to build a Web site - there are plenty of such resources on the Net, but how to build a successful content-based Web site - one that downloads fast, is easy to use, ranks well with the search engines and pulls in lots of traffic. High traffic is the basis for building serious income. But don't just build your own Web site to earn money alone. You'll have a better chance of earning a lot more money doing something you enjoy. You won't mind the long hours and late nights if you make something you love. And those late nights can be very exhausting if you're not working for enjoyment!

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It has never been so cheap and possible to build your own Web site. The basics of HTML are simple to grasp. Sharp-looking, effective Web pages are easy to create. Web hosting is becoming more and more competitive. But in a few years, when everyone is surfing at megabytes per second, when search engines are no longer free or affordable, it will be far harder and more expensive to build a Web site.

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The Web is becoming an integral part of our world. Knowing how to build a Web site and to develop information on the Web might be a business necessity or a job skill allowing you to potentially connect with millions of other people, as your own self-publisher.

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If you want to build a website, or you are building it, then you are in the right place. This section describes the whole process to help you do everything correctly the first time. You'll find a lot of tips, examples, links to useful services and resources, which teach you how to build a website as easily as possible...

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Start Creating a Website from Planning its Content

Planning your Site Content is the initial phase of building a successful high-potential website. Discover the optimal niche for your website, find correct keywords and choose the most profitable website concept for you, then make your concept ever more profitable by analyzing and using the competition. Build website structure that is optimal from the point of view of both human visitors and search engine spiders.

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Creating a website that ranks well with the search engines and pulls in lots of traffic takes as much time and money as creating an unsuccessful low-potential one. Amazingly, people often start creating a website without building a clear plan of what they want that site to achieve. If you're going to build a website, take a few moments to stop and brainstorm the best website concepts for you. Take the time to think it through thoroughly before you actually start creating a website. It takes less time and money to do it right the first time than to have to go back and fix problems with your site after it is finished.

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The few hours or so that you spend here, in planning your site content, will determine exactly how big your success will be. Remember, most people fail in any business because they don't plan adequately. So invest the time now to maximize your returns later. Four steps of planning your site content...

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1) Optimal Niche

Discover the correct niche for your website and you won't be working, you'll be playing. Your goal is to find a subject that you really know and like and that you think would have some appeal for others. Your passion will make creating a website fun and easy. If a concept really turns you on, you won't be working. You'll be playing.

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2) Finding Keywords

Find correct keywords and choose the most profitable website concept for you. Build a table of keywords that can bring targeted traffic to your website and are often searched for, but still not so competitive as to make a top ranking next to impossible. If you have several concepts to choose from, analyze related keywords and make a decision which concept is the most profitable.

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3) Analyzing Competitors

Make your final website concept ever more profitable by analyzing and using the competition. The goal of this step is to grow your keyword list, to get more ideas for your site content, and to find possible partners (merchants who offer affiliate programs or pay-per-click advertising).

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4) Site Structure

Build the optimal structure of your website that corresponds with your table of highly profitable keywords. The correct structure will make your site easy and navigable for both your visitors and your search engine spiders.

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Search Engine Optimization

Search engine optimization of your site content. How to build a website with all the pages acting like highly ranked doorways. General rules of writing the body copy and meta tags of your pages to achieve high ranking in all the search engines.

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Before you can start writing your site content, it is essential for search engine optimization, that you first develop the table of highly profitable keywords applicable for your Web site, and the corresponding site structure. If you have not yet developed them, see Site Content, and especially Site Content: Finding Keywords for finding the most profitable keywords, and Site Content: Site Structure for building the site structure that is optimal from the point of view of search engine optimization.

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Now it's time to fill that structure with content that accomplishes two critical goals...

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1) Deliver valuable information to your readers - your visitors must get what they are looking for. Help them solve their problems and quests. Satisfy the whole reason why they are doing the search. You must really know and like the subject for this.

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2) Convince each search engine that you are the most relevant (at least in the Top 30, preferably in the Top 10) for the keywords that you target. Keywords are one of the most important things in search engine optimization.

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Here are your goals in more detail...

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1) Your potential visitors must find you on the first or second page of the search results for your keyword. Otherwise you simply don't exist for that word.
2) Your potential visitors must read the Title and Description that are listed in the search results, and must find it attractive and sufficiently compelling to click to your site.
3) Your visitors find valuable site content that helps them solve their problems, and so learn to trust you, and follow your recommendations, whatever that's a click on the link to an affiliate program, buying your product, subscribing to your newsletter, etc.

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If you have developed the structure of your site properly, your search engine optimization work will be much easier and you'll never have to worry about the search engines, because their product is the quality of their results, and your pages help them make their product better...

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- Your pages are optimized for relevant keywords and deliver quality content to searchers.
- No off-target keywords to suck in untargeted customers.
- No page cloaking or invisible links or anything else that is not natural for a true content site.
- No wasting your time on creating multiple versions of the same site, one for each major engine. Instead, focus on building one "best fit" site that scores well with most of the engines for most of your words. Then spend your time on creating another site.
- No multiple doorway pages which are specially created as part of a search engine optimization campaign. The fact is that every page which is optimized to rank well, is acting as a "doorway" to your Web site.

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Each page should contain content that is about one of your most profitable keywords. This is the keyword that you want the search engines to rank highly. We'll call this word the specific keyword from now on. As you write the page, you focus upon using this keyword slightly more than your high school English teacher taught you was "good English."

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There are also general keywords - the more generic words that are associated with your specific keywords. For example, if your specific keyword is "search engine optimization," your general keywords would be "placement," "ranking," "positioning," "promotion," etc. You'll never be successful in optimization campaign for general keywords by themselves - there is just too much competition. Even if you win, the traffic is just too non-targeted to be interested in your specific niche.

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But if you blend some general keywords with your specific ones, you'll do well when searchers use word combinations. You only need to include them once or twice - you're not trying to get top ranking for general keywords. You are interested in combinations of general keywords with the specific one, which bring excellent, highly targeted visitors.

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Web Design

How to build a website that doesn't look like it was designed by a novice. Tips on Web page design. The basics of Web page backgrounds, useful tricks, examples. Using fonts on your Web pages. The methods of website navigation.

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In general, how important is Web design in building a successful high-potential Web site?
Not as important as most folks think. Your site needs to be clean, simple, and well-structured. People use the Net to find information. The best Web site design includes informative content, simple layout, easy navigation and fast loading graphics. It allows users to search for and locate the information they desire in the quickest and most convenient manner possible. On the other hand, your Web site design is a reflection of your business, the quality of your product. Web surfers looking for some information not only want the right info, they want it from the right source. So make sure that your site doesn't look like it was designed by a novice.

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The following general website design tips will help make your site more professional...
1. Browsers
One of the first things about the professional Web site design is understanding that your site will be viewed on a variety of computer platforms and browsers. Mostly it doesn't matter, but occasionally it does. The platform issue is much less of a concern than the browser issue. As to browsers, both the version of the software and the brand are essential. Different browsers display the same page in different ways (or sometimes don't display it at all). Older versions don't support all the new tag additions and modifications. They just ignore any tags and attributes they don't recognize.

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Always check your Web design on at least the latest versions of the most popular browsers - Internet Explorer and Firefox. While no site looks identical on all monitors, browsers, and computers, you can design sites that look good on all, but only if you test the site on all.

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2. Loading time
One of the most significant problems that faces Web designers is slow loading time, which often annoys users to the point where they give up and go to another site. So it is extremely important to design your pages to load as quickly as possible, which means keeping page sizes as low as possible.

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Internet users are the least patient people in the world, and if your site is slow, they know they can get the information, products, or services they desire at another site. Keep your graphics down to a reasonable size. You can decrease the loading time of your Web site by using common images on your pages, because the images which have already appeared on a previous page will be loaded from browser caches, rather than from the server itself.

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If you need to change images from page to page, try to use common elements from other pages. This Web design tactic is especially useful for title bars, which can be broken up into individual images. When a new page is loaded, the elements from the old page are loaded from the cache, leaving only the new elements to be loaded.

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3. Consistency
When developing professional Web site design, consistency is the most important thing to keep in mind. Nothing is more unprofessional in Website design than a different colored background for every page. Backgrounds, colors, fonts, navigation buttons all need to present your site visitor with a uniform appearance. A consistent Web site not only lets users know where they are, but can also help build a "brand" so your site is recognizable.

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4. Navigation
Regardless of the best Web site design or highly informative content, if your site isn't easily navigable, all your hard development work will be worthless. Keep navigation simple, and make sure it's consistent from page to page. No matter where you place your menu bar, always include a small text menu at the bottom of every page.

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5. Fonts
If your site is straying from the standard fonts that everyone has installed on their computers (such as Arial, Verdana, Times New Roman) the viewer won't see your fonts as intended. Your users' computers will display your site in their default fonts. So stick to standards.

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6. Resolution
Most of professional Web site designers have better systems than their audience has. The norm these days seems to be 1024x768 although there are still a small number of people using 640x480 or 800x600, mostly because they don't realize they have the ability to switch into a higher resolution. If your page exceeds either of those numbers, the browser will display a scrollbar. If your page is more than the browser's width, a horizontal scrollbar will be displayed. If your page is more than the browser's height, a vertical scrollbar will be displayed.
People usually assume that most pages will have a vertical scrollbar, and are using it to scroll down pages. But many despise the horizontal scroll, and will often complain if they are forced to use it.

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It's a good idea to design your entire page for 800x600, but keep the width of text within 640 pixels. People with older computers will still be able to read your content, even if some parts of the page require scrolling.

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HTML Codes

The most powerful and flexible tools for building high-quality Web pages. The basics of HTML, short descriptions and examples of HTML tags. HTML validators for making your Web pages faultless and standards-compliant.

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Why learn HTML?
HTML stands for HyperText Markup Language and is the main programming language that makes the Web. Background HTML codes lurk behind all zillions of Web pages on the Net. Many pros actually build Web pages or at least fine-tune them by typing in and editing HTML codes directly. If you don't want to do that, fortunately, you don't have to. Microsoft Word, for example, lets you save your documents as HTML-based Web pages. This way of working is called WYSIWYG (What You See Is What You Get)... You design a document on screen so it looks like what you want. The program you're using then generates the necessary HTML codes to create a Web page that a Web browser such as Netscape Navigator or Internet Explorer can display.

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The WYSIWYG HTML editors allow beginners to build complex Web pages by simply "dragging and dropping" onto the work area. These programs eliminate the need to learn HTML, so you can concentrate on the look of your page. But if you are serious about doing more than a page or two, it's to your benefit to learn HTML basics, because these programs generate too much extraneous code and it's often necessary to "tweak" it manually. That's why many pros think that the best Web pages should be hand-constructed.

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Web Graphics

The best graphics tools, usable by the beginner, but packed with plenty of higher-end features for the expert. Main Web graphics formats. Tips and techniques for creating optimized images for your pages. Creating banners from scratch or by using free banner generators.

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Vector and Bitmap
When you want to create original Web graphics, you can use either a vector drawing application or a bitmap painting program. Here are the basic properties of vector images and bitmap images...

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What is a vector image?
Vector images are defined mathematically as a series of graphical elements that are called objects. Each object is a self-contained entity, with properties such as color, shape, outline, size, and position on the screen included in its definition. Vector programs also allow you to incorporate bitmaps into your drawings.

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Since each object is a self-contained entity, you can move and change its properties over and over again while maintaining its original clarity and crispness without affecting other objects in the drawing. These characteristics make vector-based applications ideal for illustration, in which the design process often requires individual objects to be created and manipulated. Vector-based drawings are resolution independent. This means that they appear at the maximum resolution of the output device, such as your printer or monitor. As a result, the image quality of your drawing is higher if you print from a 600 dots per inch (dpi) printer than from a 300-dpi printer.

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Unfortunately, vector images aren't really very practical to use on a Web site because Web browsers can't display these kinds of images unless a plug-in or helper application has been installed on your visitor's computer. But that doesn't mean you should avoid designing your Web graphics with a vector-based program since major vector graphics software can export your work as GIF or JPG images.

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What is a bitmap image?
Bitmap images, also called raster or paint images, are made of individual dots, called pixels (picture elements), that are arranged and colored differently to form a pattern. When you zoom in, you can see the individual squares that make up the total image. Bitmaps have a fixed resolution so a bitmap looks best when you display or print it at its original size. Increasing the size of a bitmap has the effect of increasing individual pixels, making lines and shapes appear jagged. Reducing the size of a bitmap distorts the original image, because pixels are removed to reduce the overall image size.

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The color and shape of a bitmap image appear continuous when viewed from a greater distance. Because each pixel is colored individually, you can create photorealistic effects, such as shadowing and intensifying color. However, because a bitmap image is created as a collection of arranged pixels, its parts cannot be manipulated (e.g., moved) individually. Up-to-date, graphics-capable Web browsers can display graphics saved in the following bitmap-based file formats: GIF, JPG, and PNG, without the need for special browser plug-ins. Older browsers only supported GIF and JPG file formats. Newer bitmap painting programs support vector graphic editing. They let you create text and other objects that can be freely distorted without losing image quality.

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Domain Names

Selecting a domain name is perhaps the most important step in the entire process of website building. Tips for choosing domain names, useful links and services. Details and tips on how to register domain names.

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Domain names are unique identifiers on the Net. You need to get a domain name if you're serious about making your business successful. Having your own domain instead of an extension of someone else's, gives your site better credibility, recognition, and visibility with the search engines and directories. Technically speaking, domain names are aliases which refer Internet users to IP addresses, complicated series of numbers that represent the location on the server.
If you haven't purchased a domain yet it's best to buy one that includes one of your most profitable keywords for higher relevancy. The engines will rank your site higher for your keyword if it's included in your domain name.

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Besides, when readers hit your site, they should be immediately able to understand what your site is all about. And the best way to do that is including your concept keyword in your domain name. It's a better description of your Web site. The length can be up to 63 characters, although the shorter the better. You may use dashes if it helps readability. Generally, don't use dashes if your name has only two words in it.

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Domain names include the Top Level Domain (TLD). The most popular TLDs are .com, .org, .net, .cc.

.com represents companies or for profit organizations, it's also the most common extension. Most personal Web sites also use this extension.

.net generally represents Internet Service Providers.

.org represents non-profit organizations or groups.

.cc is actually a country domain that has become a popular alternative when .com isn't available. Country domains are typically more expensive and that's the case with .cc.

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Though these are general guidelines, you may use any of these extensions when registering your name. If you want to make sure no one else can benefit from it, you can register all variations.

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Choosing domain names
This is very important step in the entire process of building a Web site, and due to the recent "gold rush" for domain names, it can also be one of the most difficult. The right selection can make the difference between a successful Web site and one that fails to attract any visitors.
It may seem that nearly all "good" names have been registered. This doesn't mean, however, that there's nothing left, you just have to be a bit more creative.

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Here are some tips for choosing domain names...
- Keep the length between 5-20 characters if possible.
- Try to base it on a common phrase, that's easy to spell and easy to remember.
- The generic TLD .com is by far the most marketable, and thus the most valuable domain.

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Web Hosting

Features and details you should know about to choose the most reliable and cheap website hosting. How much does "free" Web hosting cost you? A low-cost solution for hosting multiple websites. Using FTP software for uploading files to your Web host.

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There are many Web hosting services that will allow you to put your website on one of their servers for a fee. These servers are always connected to the Internet, so your website is always available. Choosing a reliable, yet cheap website hosting can be one of the most important decisions you make for your online business and is not something that should be taken lightly. Hosting providers offer you different types of packages...

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Free hosting is for fun. If you want to experiment with a site or put up a small, personal site for the fun of it, a free package will suffice. Shared hosting is suitable in most cases. A few tens of sites are housed on one server. Choose it if you are serious about doing some business and want to have a professional website. Dedicated hosting is typically used for sites that need to handle a high level of traffic, need a higher degree of security, or sites that run their own customized software. Choose it if you want to be the only user of that physical machine.

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Web hosting services offer you the wide range of features. Be sure to focus on the essentials that are required to launch your website. Will you use all the nice extras? It's a good idea to choose an initially cheap website hosting and expand your plan as and when your site grows. For example, you may not need a database solution now, but you may need one in the future. So, when choosing a host, keep in mind your possible future needs, and whether it will be able to accommodate them.

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Website Builders

Online tools for creating free websites and profitable Web businesses. Comparison and reviews of the most popular website builders. How to build a website for free even if you know nothing about HTML, FTP and the like.

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Online website builders are easy to use tools which anyone can use to build professional looking websites and have them hosted instantly. Some of them even enable creating free websites. No software to buy, no code to learn, all you need is to be a little Internet savvy and know how to click your mouse.

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If you're a pro, online website builders will save you weeks of work and allow you (or your clients) to easily maintain the site.
Online website builders are the perfect solution for people who...
- NEVER created a website before...
- Don't have any skills or programming experience...
- Want a website FAST but without any hassles or headaches...
- Want to save money by having everything needed in one single place.

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Online website builders usually come with dozens of professional Web page templates and provide you an option to further customize them with your own colors, fonts, images, etc. You can build your own professional looking website in minutes rather than weeks or months, when using traditional HTML editors. Even expensive WYSIWYG HTML editors won't help you to quickly design a professional Web page. They are fine for editing existing layouts, but provide not so much help for creating them from scratch.

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The reviewed products are divided into two categories...
1. Free Website Builders

If you are new to site building and just want to try it for free, you can use these products as free easy website builders - in addition to paid services, they enable creating free websites with some limitations.
2. Business Website Builders

These tools are rather comprehensive ecommerce platforms for those who want to build a professional, popular, and profitable Web business (not just a website).

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