Basic Step To Build A Professional Website

So, you want to build a website! Well, you've come to the right place. This site explains in very simple terms how to design, build and publish a website. If you haven't done it before, Internet publishing can appear rather daunting. In fact, it is not difficult at all. There is very little you require to build a website and everything you need is available free on the Internet. In other words, you don't need to spend huge sums of money purchasing expensive software packages, programming manuals or web server space. You just need to know where to start.

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Here is a list of what you do need:
- basic computer skills
- access to a personal computer
- access to the Internet
- a free HTML Editor (a web page construction tool)
- a place on the world wide web to publish your page

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There are eight steps involved in publishing a page. They are:
- define your objectives
- design your web pages
- download an HTML editor from the web
- construct your site
- find a web server where your site can be published
- copy your pages to the web server
- promote your website
- track your hits and fine tune

Define Objectives

There are many good reasons for building a web page but it is important that your goals are clear. Your objectives should drive the content and the design. Many people build home pages as a hobby, purely for their own personal development. Others build them to promote business, social, cultural, humanitarian, or business objectives. Knowledge of web page development can help you in your career. Many businesses today have their own corporate Intranet sites, which are simply internal Internet systems used to share corporate information. The ability to communicate electronically is a valuable skill to employers.

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There is also potential for generating income from the web pages you develop. This is done by publishing interesting pages that attract large numbers of visitors and then selling advertising space, goods or services from those pages. Judging by the vast number of home pages that contain little more than the builder's name, age, and a photograph of the family cat, it would appear that many web page developers have not clearly defined their objectives!

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Design Web Page

Once you know exactly what you intend to publish and who the targeted audience will be, the next step is to determine the mood of your website. Should the ambience be informal, professional or high tech? Will you use graphics, animation or music? How will the text be structured and which fonts will be used? How will visitors navigate through your site? Whatever you decide, try to maintain the same theme and conventions throughout your site.

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The most important part of your website is the textual content. What you write should add value and make the visitor want to return. Review your web page objectives and your target audience and make your message suit that audience. Don't forget to check your spelling and grammar before publishing your pages. There are a few tricks to keep in mind regarding word repetition, use of headers and titles but these will be discussed later. At this point, focus on content!

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Publishing on the net is different from writing for a newspaper in that you are able to take advantage of multimedia capabilities. Photos, graphics, music and video can make your site interesting. Be careful, however, not to overdo it. Graphics, for example are often large files that take time to download. Most people won't wait more than five seconds for a web page to load.

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Don't forget that people use many different types of personal computers, modems and versions of software. A web page that loads quickly on your machine might not function quite as well on another. When writing web pages, the golden rule is: small is beautiful! You can find graphics for your home page on the web by searching for "Index of GIF files" or "GIF library". When you find something you like, copy it to a directory on your hard drive by right clicking on the graphic and selecting "save picture as". To find appropriate music, search for "midi" and the name of the singer or composer. The names of these two file types terminate with ".gif" and ".mid". If you suspect that a graphic or song is copyrighted, you should ask permission from the owner before using it.

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To keep life simple, all pictures, animations, graphics, music, etc. that you plan to use on your home page should be stored in the same directory as your main HTML program file. If you haven't already done so, create a directory on your hard drive to consolidate all the software components that you will use on your page. The use of tables to group and align text can help make a page more attractive. Tables are fast to load and are easily generated from most HTML Editors. The spacing between table cells and the borders around the cells can be altered or made invisible. Text and graphics within table cells can be right justified, left justified or centered.

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Download Editor

Unless you want to learn how to program, you will need to download a good HTML editor from the net. An HTML editor is tool that generates a computer program in HTML using a sophisticated word processor. There are many good HTML editors available and many are free. For a more professional website, consider purchasing Microsoft FrontPage 2002 or Dreamweaver MX. These feature rich products are inexpensive and can help you create very attractive and easy-to-maintain websites. Once you have downloaded the program file, you'll need to install the HTML Editor on your machine.

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Construct Web Page

Once the HTML editor is installed, you are ready to begin construction. The first thing to do is to orient yourself to the HTML editor. Most products have good tutorial and "help" features that will explain how to use the tool. In general, however, they are intuitive and function much like word processors. HTML editors let you insert images into the body of a document and create hyperlinks to other pages. They also permit you to reference a file to be used as a background image. Most HTML editors allow you to insert additional HTML code wherever you like. This is useful, for example, should you want to add a page counter, music or video clip to your site.

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Hyperlinks are words or graphics on a web page that, when clicked, take the visitor to another page or another web site. To add a hyperlink, you simply highlight the text field or graphic, select the hyperlink icon and specify the destination address (URL). You should specify the full URL address. Your main page should always be assigned the file name "index.htm". Other pages on your web site can be assigned any names you wish however keep them short and avoid using special characters. (e.g. #, @). For simplicity, all web page file names should end with ".htm".

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If you feel really brave, you can write your HTML program using a simple text editor such as WordPad rather than using an HTML Editor. WordPad is a utility program that comes bundled with Microsoft operating systems (e.g. Windows XP). To begin, find a simple web page on the Internet that you like and save it to your directory. Copy the graphics from that same web page to your hard drive. Print off the HTML code and see how it works! You can then make some minor changes to the HTML and watch the results in your web browser (i.e. Netscape or Explorer). Don't forget to save your program changes and "reload" your page in your browser. This method is not recommended for everyone, but is a very good way to learn HTML.

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There are plenty of good HTML programming guides available on the Internet which explain the basic syntax of the HTML language. Tools are also available to validate the HTML that you write. If you would like to add a Radio and Television Remote Control to your site, simply insert this HTML into your page. Your visitors will be impressed!

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Find A Web Server

At this point, construction of your home page is complete but your page still resides on your computer, not on the internet. If you log on to the Internet, however, you should be able to test all your links to external web sites. You are now ready to publish your page on the World Wide Web. To do this, you will need to copy your page and all graphic and music files which your page uses from your computer's hard drive to a web server (computer).

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The Internet service provider (ISP) that you use for Internet access might provide free web hosting to its customers. Many do. If not, there are a number of companies that will provide server space at no charge. You will, however, be required to include a banner or icon somewhere on the page to promote the free hosting service or their sponsors. Although there are disadvantages to using free web hosting services, such services do provide an opportunity to learn and develop basic web publishing skills. Alternatively, there are many professional web hosting companies that offer inexpensive hosting packages with advanced features for under $10 per month.

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When you register for web hosting services, you will be sent instructions on how to upload files to the web server. The web host will also provide you with a user ID and password so that other people can't access or alter your files.

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Upload Web Page

Copying files from your hard drive to the server is a simple process. The host site will prompt you for the name of the directory on your hard drive where your files are stored and the names of the specific files to be uploaded. To avoid confusion, make certain that all files are saved on the server using the same file names that were used on your hard drive. The only software that you require to upload files is a web browser such as Netscape or Internet Explorer. Alternatively, free FTP software (File Transfer Protocol) can be used.

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Once you have uploaded all your files, you should test your page on the web server and make certain that it functions properly and that all files have uploaded correctly. It is also a good idea to test your page using a different computer to ensure that graphic files are being read from the server and not from your hard drive. It is now time to congratulate yourself. You have published your very first page!

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Promote Web Page

Many web page developers seem to think that if you build a page, people will come. Unfortunately, life isn't quite so simple. With several billion pages on the Internet, the odds of someone bumping into yours is rather remote, unless it is well promoted. Web page promotion entails registering your URL with one or more search engines and portals. There are literally hundreds of search engines in existence today. Although it is free to add your URL to some search engines, the registration effort does take time. Most major search engines now charge fees for registration.

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Search engines can be national, international, of subject specific. A few very large search engines, however, are used by most internet users on a regular basis. You should certainly register your site with each of these. Depending on your objectives, you may also want to register with some of the international, regional or subject based search engines. You can add your URL to each major search engines by clicking below:
Add URL to Google
Add URL to Open Directory
Alternatively, you can use a URL submission service to register your site with multiple search engines at once.

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Monitor Page Hits

It is very important to statistically track visitors to your website. Web tracking software provides a wealth of information about website visitors that can help you improve your web content, navigational structure and "stickiness". Good information will help you formulate great strategies that will ultimately lower your costs and increase your revenues.

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A good hit tracker provides answers to the following types of questions:
1. From which countries did my website visitors come from?
2. Which search engine did they use to find my site?
3. Which words or phrases did they search on?
4. Which sites and URLs are sending me traffic?
5. How did my visitors navigate through my site?
6. Which of my pages are the most and least popular?

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By regularly analyzing your web stats, you will make some amazing discoveries! For example, you will probably find that only a few search engines are sending you most of your traffic. You will likely discover that a very few of your pages are receiving 90% of your hits.

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It is important to use the information to refine your meta tags and develop strategies that will improve your site's visibility in the major search engines. For more information on meta tags, search engines and monitoring, check out Search Engine Watch .

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